More and more Chinese companies nowadays realise that corporate training inspires “performance excellence” and leads to a change of leadership style, however, to compete in today’s increasingly competitive global market, the inland corporate training is far from enough. In today’s world economy, all companies as well as nations compete in the knowledge economy, where knowledge, such as know-how and expertise, is a key engine of productivity and economic development. Moreover, the competitiveness of companies of one country is fundamentally the building blocks of the national competitiveness.
Modern business enterprises are challenged to develop and improve their employees’ skills and competences in order to increase efficiency and productivity over their competitors. However, efficient production relies on information and know-how. The companies will have competitive advantage if they have knowledge on products, markets and technology knowhow that their competitors do not have. The companies can also command premium prices on knowledge enhanced products or services over competitors’ comparable products with low knowledge intensity.
The human capital – competency becomes a key component for success in today’s knowledge-based world economy. In developed countries, over 70% of workers are information / knowledge workers who use their heads more than their hands. The transformation from “manual workers”, who use hands to produce, to “knowledge workers”, who use heads to create so as to making more productive use of inputs, is the most important process of a company in the 21st century, for which education, training and new managerial work structures are the key.
The UK plays a leading role in the world economy, especially in service industry and the knowledge economy. As the world’s second largest exporter of services, the UK offers one of the best training grounds for fast developing countries, such as China, where knowledge is becoming a crucial resource for success. On the other hand, in the light of China presents the huge opportunities for British exporters, the UKTI raised alarm that currently there is not enough UK companies export to China, and to get more UK companies to address the Chinese market seriously is possibly the greatest single challenge.
The competitiveness of companies of one country is fundamentally the building blocks of the national competitiveness. In promoting East-West integration in knowledge and skills, Live Our Dreams aims to facilitate the transition of Chinese companies from labour-intensive companies to knowledge companies, and help them to harness organisational changes in order to compete successfully in today’s knowledge economy. In the meanwhile, we also aim to help more British companies to engage in doing business with China. Our country specific British Executive Training programme is specifically designed to help British executives and their companies to do business with China, and equip them with necessary knowledge and skills in order to succeed their business ventures in China.
We primarily focus on service sectors, such as hospitality, healthcare, marketing, real estate, tourism, retail, and high tech sectors, and will provide top-down three levels of business and management training programmes, from executives to middle management, to employees.
In addition to corporate training programmes, we will also provide Chinese business language as well as English business language trainings to support UK-China trade and investment and facilitate those companies engaging in international trade between the UK and China.
Bearing in mind our vision and call to “train and empower young generation to be leaders of the future”, we are developing a special training programme for Chinese young people – Youth Empowerment Training, which is particularly designed to bridge the gap between Chinese students and the western counterparts as the results of the differences in social-culture and education system.